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The End of “As Low As” Credit Offers

For decades, credit marketing has relied on a frustratingly vague model. We’ve all seen it: solicitations for “rates as low as 2.9%” or “limits up to $50,000.” Then, after going

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LLMs in Lending: They’re Not What You Think

Alright, I admit it, that’s a clickbait headline. And given my network, I’m sure many of you are thinking about Large Language Models (LLMs) the right way. But I’ve talked

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AI for Credit Unions – Why LLMs are Different

Fellow Credit Union Enthusiasts, I’m starting this newsletter to begin an honest, practical conversation about AI and credit unions. If you’re reading this, we’ve likely crossed paths in our shared

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Modelshop Achieves SOC 2® Type II Certification, Reinforcing Commitment to Data Security and Trust

We’re proud to announce that Modelshop has successfully completed its SOC 2 Type II audit, a critical milestone that demonstrates our dedication to the highest standards of data security, availability,

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Reactive vs. Proactive Credit Offers, a White Paper Excerpt

Lending technology has come a long way in the last ten years. We’ve seen tools that automate underwriting, simplify applications, and use alternative data to refine credit scoring. It’s all

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Beyond the Score: How Personalized Offers Can Help Modernize CU Lending

Attendee Takeaways: The urgent need for credit unions to evolve how they make decisions How current AI scores can negatively impact the member experience The definition of decision optimization and

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For a decade, our clients have used our offer automation platform to provide personalized and risk-based financial products to their customers in real-time without having to rip or replace their existing tech-stack.

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